Joe Girard knows how to sell cars.
In fact, he is listed in the Guinness Book of World Records as the “World’s Greatest Salesman.”
Let’s check out some of his impressive statistics from his 14 year car-selling career, at a Chevrolet dealership right outside of Detroit, Michigan:
- In total, he sold 13,001 cars. That’s more than 6 per day.
- On his best day, he sold 18 vehicles.
- His best month was 174 vehicles sold.
- In his best year, he sold 1,425 cars.
- By himself, Joe Girard sold more cars than 95% of all dealers in North America.
Every month, year after year, Girard would send a handwritten greeting card to every customer on his list. Inside would be a simple message. He knew they’d need a new car one day, and he wanted to keep himself top of mind.
Girard’s dedication to keeping in touch with his customers instilled in them a psychological obligation to do business with him. His customers would never dream of buying a car from somewhere else.
One of the most successful business women of our time has a similar story.
Mary Kay Ash, the founder of Mary Kay Cosmetics Company, set herself a simple task: she hand wrote three thank you notes at the end of each day.
She attributed part of her success in business to taking the time to let the people around her know they were appreciated.
To date, Mary Kay Cosmetics has grown to a 2 billion dollar industry.